Brand guidelines · Creator Brand Kit
Share INKPAY like it's yours.
Because it is.
Six short sections: what INKPAY is, the logo, the colors, how we talk, your link, and the lines you do not cross. Tap any value to copy it.
Zero toleranceEight things end an INK ID. Read section 06 before you post.Three lines. Say them in this order.
Product first, product second, perk last. Never lead with the money.
- 1
Claim your INK ID.
Your INK ID and your link in one.
- 2
Get first access to the INKPAY card.
The card is coming. Reserving your place costs nothing.
- 3
Invite people, build your community.
When the people who join through your link are active, INKPAY may reward you. It never costs them anything.
Meet INKPAY: the invite-only money app built for the connected. Claim your unique INK ID for first dibs on the INKPAY card, and INKPAY may reward you when the people you bring on board are active.
Use it as-is. That is the whole rule.
White on dark, ink on light, always with the Ember dot. Room to breathe, never stretched.
- Write it INKPAY.
- All caps, one word. Not Inkpay, not Ink Pay.
- Use the file.
- Never retype it in another font. Never recolor, stretch, or squash it.
- Never below 24px tall.
- Smaller than that, the dot disappears.
- Keep it on its own.
- No lock-ups with your logo, a bank’s, or a card network’s.
Ember is the brand. Green is the money.
Ember is anything you want tapped. IRIS green is money, growth, and “yes.” The wordmark is white or ink, with an Ember dot. Everything else is dark.
Ember
The brand
255 139 31
Ember glow
Gradient
IRIS green
The money
0 230 118
Night
The canvas
6 8 11
Panel
Surfaces
12 16 22
Text
Reading
215 226 238
SuperPass tiers · only when naming a tier
Free
Graphite
152 161 173
LITE
Pearl white
223 227 233
ELITE
Green
- Dark first.
- Start on Night and let Ember and green glow.
- One accent per image.
- Ember for “join me,” green for “look what happened.”
- Never invent a color.
- If it is not on this page, it is not INKPAY.
Like a friend who happens to be good with money.
Short sentences. Real numbers only when they are yours. No hype, no promises.
“Claimed my INK ID. inkpayapp.com/yourinkid is mine now.”
“If you join through my link and stay active, INKPAY may reward me. It never costs you anything.”
You can say
INKPAY is free to join and free to use.
Your INK ID is yours while your account is in good standing.
You may earn rewards when people in your connections are active. Not guaranteed.
What you personally earned, as a real number.
The card is coming, and reserving is free.
You joined through a friend, and friends can join through you.
You never say
Any specific amount someone will earn.
Any word that promises the outcome: that returns are certain, that there is nothing to lose, or that someone will get wealthy.
That INKPAY is a bank, or that money held with it is federally insured. INKPAY is not a bank.
That the card exists today, has a credit line, or has been approved.
That anyone earns from people “under” them.
Anything about a friend’s money without their permission.
One link. It credits you every time.
Your INK ID is your link. Put it in your bio, your stories, your group chats.
inkpayapp.com/
Copy it from the Share tab in the app.
Yours to share
Your INK ID and your link, anywhere.
Your own screens and your own numbers, as they appear in your app, with other people’s names blurred.
Your experience, including critical opinions. Say you are an independent member, not staff.
Not yours to share
Anyone else’s INK ID, screen, or numbers as if they were yours. Never edit the link.
Another member’s name, handle, earnings, or activity without permission.
Paid ads, bots, or paid signups to your link. Your login or OTP codes, to anyone, ever.
Break this, and your INK ID can be terminated.
Everything above is guidance. This is not. Cross one of these lines and your INK ID, and everything attached to it, can end without warning.
- 01
Promising money.
Telling anyone they will earn a specific amount, that earnings are certain, that there is nothing to lose, or that INKPAY is a way to make a living. If you share potential or modeled earnings, you must clearly state that the numbers are an estimate.
- 02
Pyramid language.
Anything that describes INKPAY as a scheme where bringing people in is the product, or that anyone earns from people beneath them.
- 03
Faking it.
Edited screenshots, invented numbers, demo screens passed off as yours, or another member’s results presented as your own.
- 04
Buying growth.
Paid ads to your link, bots, click farms, incentivized or paid signups, or creating accounts to invite yourself.
- 05
Misrepresenting INKPAY.
Saying INKPAY is a bank, that funds are federally insured, that the card exists or is approved today, or speaking as if you are an INKPAY employee or official partner.
- 06
Exposing others.
Sharing another member’s name, handle, activity, or money without permission, or sharing anything internal or unreleased.
- 07
Hijacking credit.
Using someone else’s INK ID, editing referral links, or interfering with another member’s attribution.
- 08
Hate, harassment, or fraud.
Attaching INKPAY’s name to hateful, harassing, deceptive, or illegal content of any kind.
Ready-made cards, stories, captions, and QR codes with your INK ID already on them live in the app, under Creator Share Kit.
Notice. All MLM/Direct Sales business practices and representations regarding INKPAY by the user are strictly prohibited and cause for immediate termination and permanent ban from INKPAY and all subsidiaries. This includes sales pitches, video production, social media posts, online activity, events, vernacular, and distasteful sales practices.
The fine print, once. INKPAY features, rewards, card products, payouts, and network earnings are subject to eligibility, partner availability, compliance review, and final program terms. Nothing on this website guarantees earnings, financial returns, or banking approval. Rewards are based on eligible verified activity and program rules; no earnings are guaranteed, and rewards may be changed, canceled, or eliminated. SuperPass is an optional paid subscription, billed securely through Stripe when offered. This kit is guidance for members sharing INKPAY; it does not create any partnership, agency, or employment relationship. Sections 05 and 06 are conditions of sharing INKPAY, not suggestions: violations under zero tolerance can result in immediate termination of your INK ID and forfeiture of pending rewards. The INKPAY Terms of Service and Program Rules control if anything here conflicts with them. When in doubt about a claim, do not make it, and ask us at support@inkpayapp.com. INKPAY and the INKPAY wordmark are property of INK Hold Co.